Japanese DIY enthusiasts love Evian iPhone cases
There’s something special about being able to make a unique phone case all by yourself. In Japan, Evian is the brand of the moment for DIY enthusiasts looking to pimp up their phones.
People are cutting out Evian logos from their mineral water bottles and pasting them on clear iPhone cases, and sharing the results on social media.
Some have chosen to go for a clean design, with just the logo. While others have decorated their cases with glitter and confetti cut-outs.
Others are trying to profit from the trend, selling their Evian creations online.
It’s not clear why Evian designs are so hot in Japan, given that it holds 3 percent of the country’s mineral water market, and is seventh in line behind local giants like Suntory and Kirin.
But as far as trends go, this is clearly a win for the French brand.